Here in the States, Summer is beginning to wind
down and people’s attention may wander from our
bootcamp to other areas in their lives.
Upcoming activities such as school, school
activities (football, cheer leading, volleyball, etc)
Labor Day, and Halloween lie lurking just ahead.
People may not be as concerned about how they
look in a bathing suit and/or shorts as cooler
weather rolls in.
So what are you going to do to keep people focused?
We know that this can be the time of year that people
pack on the pounds with Monday Night football and
In addition, parents buy extra snacks for the kiddos
school lunches and then mindlessly gobble down a few
As a result, it’s time to revisit
your game plan as a trainer/bootcamp owner.
Here are my 4 recommendations for you to explore to
freshen things up during the Fall and Winter months.
1) Ramp Up Your Intensity
Go a little crazy. Talk louder. Wave your arms
around more. Being a trainer gives you a license
to be a little bit of a character (Richard Simmons,
Jillian Michaels, etc). People get used to your
mannerisms so change up every once in a while.
Keep’em off guard and keep ’em members longer.
Boring is bad for business.
Change up your workouts, games, warm ups.
Think of off the wall activities. Bring some new
equipment into your bootcamps. Sledgehammers,
Rogue paralletes, rings, hand grippers, bands,
the burn machine are just some ideas to get your
The burn machine is a great portable tool. I’ve been
experimenting with it lately in my garage gym as I’m back
to training small groups and the women love it.
You can do a full body workout with this thing, you can
add weight and did I mention that it’s portable?
One of the best things that I did was to
be intense, expect big things from clients,
hold them accountable.
“Hate me today, love me tomorrow” is my
war cry when I’m teaching a class.
They tell their friends who aren’t getting
results at the program down the street and
the next thing you know – BOOM – you’ve got
a new member.
2) Get Some New Games On
Try out some new workouts and games. Yes, there’s new
“Fitness Game Experts” popping up every day but the
only ones that I currently recommend and use are these:
Any trainer who has people do “wheel barrow races” is just
asking for trouble. It’s so easy to get injured with this
exercise especially for a de-conditioned person.
My point? Make sure these games are safe and not overly
creative to the point of danger. Not good for business.
Check out this youtube channel for some grade school fitness
games you can try out (or tweak them to make them better
suit your needs).
3) Stage A New Challenge
I like to use Loseit.com to track my calories, my clients
and to use their “Challenges” feature. I just noticed that they
have a new challenge called “NFL Pre Season”
Join your favorite NFL team (or create your own) to see which
team can earn the most exercise minutes before the start of the
regular season. Team size is minimum 2 and maximum 20.
Even if you don’t join this NFL challenge, maybe it will get
you thinking to create your own unique challenge.
4) Create A Total Well Being Program For Your Clients
I’m doing this now. Here’s why. The main concern that I
hear is “I do great when I come to your class, I eat well the
rest of the day and love how I feel. My challenges are the
days that I don’t or can’t come to class. I eat the wrong
foods, don’t workout – it feels like a roller coaster up and
Well…problems are opportunities. So create a total well being
approach for your clients (and their friends who can’t attend
your class for whatever reason).
I’ve been working on my total well being program for 3 years – it
includes a book (soft cover, kindle, or ebook), cardio program,
strength program (gym, bootcamp) and lots of extras like
quick start guides, grocery lists, logs and more.
As we know, nutrition accounts for 70-80% of our clients success.
If you’re too busy to create one yourself, I’ll let you know when
mine is done and maybe it will be useful to you and your clients.
While it won’t be free, it’ll be reasonable and if nothing else
perhaps it will give you ideas so that you can create your own.