Every business hits a plateau now and then, and fitness bootcamps are much the same.
Because bootcamps are still running strong around the world, it’s fairly easy to get one up and running with a few clients. However, after you reach a leveling point, you may notice your numbers dropping back down a bit. After all, your clients may decide that it’s too hard to get up at 4:30 in the morning, several times a week, particularly when it’s bitter cold outside. Businesses are either growing or shrinking, which means that a plateau is really a danger sign. If you feel that you have hit that point, it’s time to start working on growth again. Here are seven steps you can take to start sending those numbers up again.1. Seek out speaking engagements
There are many community groups that are looking for people to come in and speak. Maybe it’s a men’s Bible study, a local Rotary Club monthly luncheon or even an open slot at a local fitness expo. Make yourself willing and available to come in and share your expertise. Whether you’re talking about discipline or fitness or tips for success, make sure that people know what you do and how they can benefit from what your camp has to offer. Regular speaking engagements in your community are one of the MOST important things that you can do to stand out from the other bootcamps. Right now, another bootcamp owner, is scheduling a presentation. Are you? 2. Feature a “Business of the Month” club.
Once a month, choose another local business and give every employee at that business a free month in your camp. Turn the ones who start showing up regularly into long-term customers. They will come out because people like free offers, but if your camp is something they enjoy, they will pay to keep coming back. 3. Start selling longer-term programs.
One mistake that some fitness bootcamp owners make is that they only offer payments by the class, or maybe by the week or month. There’s a lady in my community, a friend of mine, who only charges $5.00 per class. Unknowingly, she has done herself a great disservice. One that is hard to recover from. It’s probably why she works 3 jobs. If your camp is bringing results, people will commit to longer terms, like three or six months. If they don’t want to pay it all up front, set up an EFT system so that you keep getting the money in. This will help them commit to staying in your camp longer as well. I started offering an auto pay plan of $97 a month a few years ago. I gave my clients one month notice and went down on the price by $10-$20 bucks per month. I didn’t lose one client and didn’t have one complaint. 4. Reconnect with former bootcamp clients.
Even clients with the best intentions will taper off after a few visits now and then. Sometimes family commitments crop up, and sometimes people travel out of town. Stay in contact with your bootcamp clients by sending out quick reminders about upcoming sessions. Getting on the phone with people who have fallen away is much more effective than sending out an email or a Facebook message. When people are talking on the phone, they’re much more likely to say “Yes” to coming back, because conversations are much harder to ignore than messages. 5. Close your pitches with options.
Instead of asking prospects if they want to join or not, ask them if they want to just come to the weekend camp or if they want to come to the weekday ones as well. That way either choice gives you a “Yes” in terms of sales. You’ll find that people are much less likely to turn you down if you don’t make that one of their options in your closing. 6. Hold a contest for physical transformation
January is a natural month to do this, but you can really begin contests like that periodically throughout the year. “The Biggest Loser” is one of the most popular reality programs on television right now, which is a sign that millions of Americans are still waiting to go through that sort of healthy change themselves. Offering contests in addition to camps will bring in people who need that extra bit of motivation.
7. Think in terms of goals rather than dreams. Now you should never lose sight of your dreams, because that is where motivation comes from. But if you’re just sitting around thinking about that vacation home in New Orleans or that cruise on the Mediterranean Sea, you’re not going to get there. You have to set up some intermediate goals and then meet them one at a time. What do you want your numbers to be at in a month? Three months? A year? Setting these goals will get you to that cruise or into that vacation home. I put up a dry erase board in my living room (with my wife’s permission 🙂 and we use it to talk financial goals. Focus on goals. These tips are just the beginning when it comes to taking your fitness bootcamp to the next level. Put these ideas to work for you, and you’ll be excited at how quickly your business starts to grow again.