I was speaking on the phone this morning with an emerging super trainer who is setting up her business plan. Since I have a lot to say on the matter, I figured I would create a post out of this so that maybe others could benefit. While I won’t go over every detail or give away her identity, I will offer up some clarity and focus in the hopes that this helps you. Things have changed dramatically since I started my bootcamp back in 2005. Back then, you could post on Craigslist and get some clients for your bootcamp. Does it still work? It’s worth a try, but I would say you’ll have better luck by focusing on the following four steps in 2014.
- Focus/Branding – Diapers are for babies, surfboard wax is for surfboards, winter jackets are people who are cold…Who do YOU serve? I’m pretty sure that you don’t serve babies, surfboards or people who are cold. So who is it? Be specific. Make a list of all of the ideas that you have of who you want to serve. Take a day or two off and come back and review that list. What jumps out at you? What one thing on that list jumps out at you and makes you really excited? That’s what you focus on.
- Start With YouTube – If you are a fitness trainer or coach as I’m certain that you are otherwise you may be at the wrong website, you know that fitness is visual. YouTube helps with the visuals. It also helps with page ranking, getting new clients, making money and establishing yourself as the go to expert for your niche. I say, put up a YouTube channel FIRST and then your website. To me, YouTube IS your website. One thing that made her join my membership program, Fitness Video Profits, was the toy truck video that I showed in which my kids are making thousands of dollars. Just one 50 second YouTube video has made them over $1100! Who would have thought? i explain all of this YouTube stuff here.
- Social Media – After you have number 1 and number 2 established, it’s time to focus on social media. If you want page ranking, new customers, and a buzz about your business, forget press releases and focus on social media. You should have a facebook page for your business (separate from YOUR PERSONAL facebook page), a twitter account, a pinterest account, a google plus account and even an instagram account. Sound like too much? Well maybe it is, but it’s what works RIGHT NOW.
- Service – Of course you’re going to provide good service – that’s just a given these days. Especially with social media and how word of bad service spreads so quickly. Or how word of good service spreads so rapidly.
We spent around an hour on the phone and I left Miss New Super Trainer to focus on #1 and #2. Once she gets really clear on #1, we will speak again. And then she’ll be ready to dominate her area with YouTube as her ever faithful companion. And she may even make several thousand dollars along the way.
By the time you read this, my $97/$67 Fitness Video Profits will be over. You can still join at $67 but that will be without the over the top bonuses that I was offering (YouTube intro, YouTube outro, Sledgehammer Workout, 30 minute telephone/Skype consultation). I had one person wish out loud that I offered a complete YouTube starter package. This would involve YOU filming your training, bootcamp class, group training and ME editing the footage, polishing it up and uploading it to YouTube FOR You. I would also create and set up your YouTube banner, YouTube icon, create your Facebook cover, Twitter cover and do your keyword research so you can dominate in your area for your training, bootcamp, etc. I would edit and upload a total of four 3-5 minute YouTube videos for you to your YouTube channel to get you started. And you’d also get the custom intro and outro.
If this sounds like something that you’re interested in, send me an email through the contact page here and we’ll talk about it.
P.S. Leon will be releasing his new Team Circuits Volume 2 next week and it will reportedly consist of:
Module 1: 28 Team Competition Circuits
Module 2: 12 Team Turbo Circuits
Module 3: 5 Home Incineration Circuits (interchangeable client templates)
Module 4: 8 Top Secret Team Elevation Circuits
Module 5: 2 Special ops tactical ‘Ninja’ Field manuals
Module 6: 35 My $1000 dollar box of tricks
Module 7: Captains of Crush
I’ll announce it here when it’s ready so stay tuned! With all of this done for you training, maybe you’ll have time to focus a few hours a week on your YouTube videos!