Have You Held A Nutrition Challenge Yet?
Want to keep your group motivated and “unified” during the holiday season?
If you haven’t done it lately (or ever), you should consider having a
nutritional challenge for your bootcampers. Below is my blueprint
that I’ve used numerous times to hold nutrition challenges for my bootcamp.
The holiday season is a GREAT time of year to do this because that’s when
people tend to pack on the pounds.
They’re more likely to attend your bootcamp and invite friends to come with
them and join if you give them an extra reason to attend
(like a nutritional/weight loss challenge).
I used a 3 pronged approach in my bootcamp. We used before and after photos,
weekly weigh ins and fitness challenges. If your group has been together for
a while, my guess is that they will welcome something new and exciting. If you
offer prize money, then that will seal the deal because everyone is looking
for extra cash during the holidays. Right?
Below are the details of our last nutritional challenge and the actual email that I sent out to my group. Feel free to use it and change it up however you like. This is a PROVEN way to generate new interest in your bootcamp and has been very successful for me and my business.:
ACTUAL eMAIL THAT I SENT OUT
It’s been a little while since we had a nutrition challenge. Time to jump back on
that wagon! If you’re new to the gym, this is a great opportunity to get started
with a healthier diet with a bunch of other people to support your efforts. If
you’ve been around for a while, you probably know the drill. Read on though, because
we’re doing a couple things a little bit differently this time!
• Duration: Monday, March 7th – Saturday, April 2nd (a mere 27 days!)
• Entry Fee: $20 to fund the prize pool.
• Prizes: Winner receives prize pool AND a professional photo shoot with Austin
top photographer, Brian Fitzsimmons (http://www.brianfitzsimmons.com) $150 value!
How To Enter
On Monday, March 7th, at 5:45am we’ll be having a challenge launch event! You need
to attend this event to enter the challenge.
Come ready to:
• Fork over $20 for the prize pool
• Pose for ‘before’ pictures (details below.)
• Complete performance benchmarks (details below.)
• Weigh in (this will be kept confidential — you may opt not to weigh in, but it
may negatively impact the benchmark portion of your score, as we are taking into account
change in performance relative to change in body weight.)
After the event you must also:
• Keep an online or offline written food log that must be turned in at completion of
challenge. I prefer people to use LoseIt.com. It’s free and I’ve been using it forever.
• Join the Facebook FullForceFitness Group page to ask questions, share food logs,
recipes, issues, etc.
On Saturday, April 2nd we will kick off the return of our FREE Saturday Workouts at 8AM and
we’ll be having an end of challenge extravaganza to weigh-out / benchmark / after-picture all
What To Eat
I advocate eating real, unprocessed, whole foods. I suggest that you eliminate refined
carbohydrates, most importantly sugars. Base your diet on garden vegetables, especially
greens, lean meats, eggs, nuts and seeds, little starch, and no sugar. You may have heard
me talk about something called “SuperFit SuperFast Nutrition” — you’ll become a lot more familiar with
this during the challenge!
Everyone’s starting from somewhere different with this, so each of you will choose a goal
that seems reasonable and achievable for you.
• Robb Wolf’s Paleo Basics
• Scott York’s SuperFitSuperFast Nutrition (I refer to it as The Bootcamp Diet)
Before and After Pictures
• Participants must have 3 ‘before’ pictures taken by Scott or KJ at the gym: front view,
side view and back view. Men are in shorts; women are in shorts and sports bra/bikini top.
• To be eligible to win, participants must have 3 ‘after’ pictures taken by Scott or KJ
at the gym. Same views / attire as ‘before’ pics.
• Pictures will remain private for the duration of the contest.
• Once the contest is over, I would very much like to use before / after photos of willing
participants to help persuade future clients to clean up their diet! We will ask about your
preferences on this at the beginning and again at the end of the contest — we hope you’ll help us out!
• Participants must complete the following metabolic conditioning (metcon) benchmark at the
beginning of the challenge — 21, 15, 9 reps for time: medicine ball front squats (14#) and burpees.
• To be eligible to win, participants must repeat the metcon benchmark at the end of the challenge.
• Benchmarks must be witnessed by either Scott or KJ or someone they have directly deputized!
Results? The winner won $240 – 12 people took part in the challenge during the 545am bootcamp class. She lost 11lbs and the runner up lost 10 1/2 pounds. It was close. The pictures told the real story and helped us choose the overall winner.
Let me know if you have any comments or suggestions on what has worked for you. Others would love to benefit from your experience. It’s a wonderful experience to be able to get a group of people motivated and working together towards a common goal.