Seems to me that In order to sell your bootcamp services (short term, long term bootcamp packages, nutritional services, supplement services, etc) you must be able to effectively communicate with your clients. Keyword here being “effectively”. I don’t know about you but I find it hard to effectively communicate with my clients when they’re in the middle of a bootcamp beatdown. The last thing they want to do is talk…or listen. So communicating during the workout is out.
What about after the workout? Nah. That’s not a good time either, it seems, because they are in a hurry to get wherever they’re going. School, work, home, whatever. So after the workout is no good.
Before the workout is definitely not the answer because they’re half asleep and they just want to get into the workout.
Some of you will probably say “Facebook” and that seems pretty good because people have time to jump on there from work or home. You can upload workout pics, give shout outs to people and share other things related to your bootcamp.
Others may say “email” is how you mainly communicate with your bootcampers. Personally, this is what I use.
What are some other ways? Twitter, Instagram, YouTube, snail mail, word of mouth (“hey, no class this Friday, pass it on”), blogging or weekly in person meetings.
I’m interested in not only HOW you communicate but WHAT do you say in your communications? Do you keep your communications to “just the facts”, do you try to motivate, inspire, sell benefits?
I’m currently reading Crossfitter Extrordinaire Rich Fronings book, “First – What It Takes To Win”.
It’s a good book. Rich comes from a hard working family and you get insight into how he developed the mental toughness that he possesses.
He owns a Crossfit Affiliate, Crossfit Mayhem. In the book he talks about selling benefits to potential clients.
I love this.
This is exactly what we need to be communicating to our bootcampers (if we’re not already) and to our potential bootcampers.
And not just every once in a while.
People need inspiration and motivation regularly. So the benefits that Rich mentions above should be a weekly message whether it be on facebook, email, blogs, snail mail, etc. If you’re not doing this regularly, get fired up and start. You’ll reinforce WHY you’re in the bootcamp business and HOW you’re making a huge difference in your community. Although they know it deep down, people need to be constantly reminded by you.
Have a great day!