Let’s say you decided to take the plunge and start your own business.
A bootcamp business.
How would you do it?
- Research business licenses online?
- Brainstorm what to call your new business?
- Spend the day looking at all of the cool equipment you’re going to buy?
- Sketch some cool Tshirt designs for your bad ass bootcamp shirts?
- Study various personal trainer certifications?
- Learn about insurance and what type you might need?
- Print out some homemade ads to put on car windshields?
- Get in shape?
Do this right now.
Go to http://www.craigslist.org
Open a free account.
Go to the “event” and “classes” section.
Copy this ad:
“Hey, (name of your town or city)!
We’re (name of your town or city) best kept fitness secret solution!
We’ll help you get in the best shape of your life before the upcoming Holidays with challenging and fun bootcamp workouts for beginners to advanced.
Here are the details of our next 4 week session:
WHAT: Four week Fitness Bootcamp (Monday/Tuesday/Thursday) $150 for 12 classes. That’s less than $13 per class for a full 45 minutes with a top trainer.
WHERE: Your Local Park (or where ever you decide)
WHEN: Date and time
WHY: Because the Holidays are near and it’s easy to put on 10 quick pounds without even noticing. We are a supportive fun, experienced group who would love to have you join us!
WEBSITE: Your website
PHONE: Your phone number
Shoot now, ask questions later.
In 30 minutes or so, you just opened up your first boot camp business. You thought it and you acted. This is exactly how I did it back in 2005 right at this time of year (Aug 2005).
Case closed. Next, you can fill in the blanks (see my bullet list above). When you take action, good things happen. You may not see the how’s or the why’s but you will if you stick to your plan.
What’s the biggest thing that your worried about with this plan?
Let me know below…
“It’s easier to ask for forgiveness than for permission”.
“Steve Jobs is right! You will learn only later what connected the dots!”