One of my favorite books was given to me by Joe Vitale. The book is called, “177 Mental Toughness Secrets Of The World Class.” It’s chock full of motivation, business advice, self discovery and more. One of my lunk head pro bodybuilder friends read through it a few years back and said that it was now one of his favorite books.
THAT’S SAYING A LOT.
Anyway, on page 164 of the book there’s a short passage called, The Great Ones Know Salespeople Drive All Business. Here is the passage in full:
I love this and I find it highly motivating. I especially love the line, Salespeople are the athletes of the business world. As a fitness professional sometimes selling our services to potential clients is the hardest part. It’s easy to fall into the trap of letting our services sell themselves. Sure, that works but are we reaching as many people as we can like that?
No, we’re not. To me, bootcamps and group training are the hands down best way to get people to exercise, keep them motivated and have fun with the entire process. Reading the above takes some of the edge off of the stigma that is attached to salespeople.
Here are some ways to get out there and sell our fitness services:
- Public speaking – I’ll be speaking along side Bill Phillips, Joe Vitale and others here in Austin in November at Joe’s event. You can bet I’ll be LOUD AND PROUD!
- Volunteer at local schools – wear your company shirt, be known as the “fitness watchdog”, offer to do free group sessions for teachers, offer to teach fitness games to the kids at recess
- Start a local fitness publication. I’m thinking of doing this in my area if I can commit to the time. Hire a local photographer to shoot pics of you, your area, anything of interest and put together a quarterly fitness ezine. Write 3-4 stories about fitness, nutrition, lifestyle, things to do, local interest stories and sprinkle those professional pictures in the ezine. Give it away free. Spread the word via facebook, email groups. I think this would work GREAT for those of you in a small town. You’ll become the local fitness expert, get new clients and grow it into something longterm and take on local advertising (this topic deserves its own post).
- Train people for upcoming mud runs, adventure runs.
- Join the local chamber of commerce and/or toastmasters.
- Write a book. I just finished my third Amazon book and gave it away to nearly 4000 people. I gave it away to people in my community as well.
These are just some ways to get out and sell your services both directly and indirectly. What are some ideas that have worked/are working for YOU?