A great way to get more clients to your bootcamps is to utilize something that the elementary schools have the kids bring home
These are called “Friday Folders” in our kids school. They typically have the kids homework, school announcements and
any other relevant school info. The kids bring these Friday Folders home with them on Fridays.
As a father/bootcamp owner who is always on the lookout for marketing opportunities, I wondered if the schools would be open to
a win-win. Schools are always looking for ways to make money. I’m always looking for ways to reach my potential bootcamp customers. Parents make up my typical client so what I’m about to share may be a perfect fit for you.
I wondered if the schools would be open to my advertising my bootcamp business by placing a professional flyer and/or a business card in the Friday Folder. I would be willing to pay a fee to the school to allow me to do this each month. In return I could send my bootcamp flyer and/or business card directly to the parent each week.
There are 587 kids in our elementary school according to the local data. These Friday Folders are the first thing that get opened in my house each Friday. And everything gets looked at closely. These things are treated with extra care. The kids have to guard these folders with their lives and bring them
back to school on Monday to prepare for the following Friday.
NAME YOUR PRICE
I called my schools PTO (Parent Teacher Organization) contact and ran my idea by her. She sat there in stunned silence as I suggested my idea.
foot and quickly SHUT THE HECK UP!)
“How much would you be willing to pay each month?”, she asked. “$20 bucks”, I grandly responded in a way that made it sound like $1000. NOTE – In my experience, you will not be dealing with a negotiating expert so you can probably name your price.
HOW TO GET MORE BOOTCAMP CLIENTS
I then suggested that they accept a limited number of flyers for restaurants, dry cleaners, and anything else that parents might be interested in. I say limited number because, maybe I’m wrong, I doubt that you’d want an unlimited number of ads falling out of these Friday Folders.
So if 6-8 local businesses take advantage, the schools might be able to bring in $120-$200 bucks a month or more for NO EXTRA work. And I get in front of 587 kids parents. In our elementary schools, volunteers are stuffing those folders with the materials – I know because my wife is a volunteer so it wouldn’t create an extra strain on the school manpower.
Let me know if you try this and what type of result you get.
Leave your comments or questions below and I’d be happy to answer as best I can.
If you’re coaching a bootcamp class, then you are taking part in one of the more popular trends in fitness today.
Meeting outside allows you to take advantage of the challenges of the elements while allowing your clients to work out in the fresh air. Combining cardiovascular and resistance training in one workout helps your clients maximize their caloric burn while achieving gains that neither sustained cardio nor a workout using weights alone can provide. Unfortunately, there are some times when you will not be able to meet your class outside. Perhaps the weather has turned icy, or a series of thunderstorms have rolled into the area, and you don’t want to risk the danger of lightning and/or high winds.
When this happens, there is no reason for your clients to miss a workout, even if they have to stay home. This article contains some tips to help you motivate your clients to get workouts in, even when the class can’t meet as it usually does.
Set up an online motivational plan
Websites such as MyFitness.com or dailymile.com allow you and your class to track the exercises that you do. Setting up a private challenge group that is only open to your clients allows you to create a place for them to track their own progress and see the workouts that their classmates are doing as well. Seeing how they progress over time will motivate them to continue to seek gains. Each time they complete a workout, either with your group or on their own, they enter the information into the website. These sites send out a weekly report of activity, so that your clients have a running journal of their fitness activities that is easy to maintain.
Prepare your class with a Plan B
It’s easier than you think to find an indoor space that serves as a backup meeting place when the weather is simply too bad for your group to meet outdoors. If you have a relationship with a church that has a recreation space, or even a large meeting space that is not a dedicated worship area, or with a local recreation center, you can arrange to have your clients meet there for training sessions during inclement weather. Especially with a recreation center, this may require you to pay a fee for the use of the space, but if you plan this into your budget for your personal training business, it doesn’t have to interfere with your profits. This way, you can still do a routine similar to what you had planned without the pounding of rain or the chill of temperatures that have fallen below freezing.
Prepare a set of online videos
You don’t have to create videos along the line of the Insanity workouts or other video workout series. All you have to do with the video is create a guide that your clients can use to complete a workout when the weather isn’t cooperating with you. YouTube is a perfect tool for this. In your video, describe the series of exercises in the workouts, demonstrating any moves that need special attention when it comes to form. If you want to film a workout that your group does and use that as your video, your client will have something to follow. At the end of the workout, encourage your clients to register their workout online, like on facebook, so it joins their other workouts as a sign of their progress.
In any event, your client should be able to use the video to complete a workout similar to what you had planned, but with exercises that permit completion in the limited space of a living room or bedroom.
Provide a low-tech alternative to the videos
If your exercise routine takes your client through a series of calisthenics, such as planks, jumping jacks, resistance band exercise, and cardio intervals, sometimes a handout can be easier to use than a video. If your client knows the proper form for all of the moves, then following a handout allows your client to move at his own pace if he is exercising alone. Also, there may be times when your client is traveling and has no Internet connection. Having a written fitness workout idea plan allows him to complete in in any setting. The more flexible your workout plans are, particularly the plans for clients who cannot attend workouts for any reason, the more likely your clients are to complete them and continue on the path to fitness instead of falling behind.
Myoforce Versus Training System Review
At Fitness Workout Ideas, I love to check out all kinds of different training methods. I’ve been talking about suspension training a lot lately and recently the Myoforce Versus Training System has been receiving a lot of attention in the fitness community for its versatility and effectiveness. The Variable Resistance Strength Training System (VERSUS) provides variable resistance for both eccentric and concentric muscle movements. The Versus design also allows you to improve core stability while increasing strength and power. In the review below you can learn more about how the Versus works along with some of its key benefits.
Key Features Of The Versus System
- Enables both partner and single training
- Excellent for improving core strength
- Wide range of exercises can be performed on single piece of equipment
- Can be used for group, circuit and high intensity training
- Competitive aspect makes you work harder while having more fun
- Corrects imbalances in the body
- User can increase or decrease speed
Background Of The Myoforce And Inventor Erin Brooks
The Moyoforce Versus was invented by Erin Brooks. Erin Brooks is an exercise physiologist who has been helping people with movement restrictions or pain problems for more than seventeen years. He has worked with a wide range of clients from everyday people to Olympic athletes.
Erin Brooks was previously part owner in a business called Function First which was focused on correctional and functional exercises. After being involved with Function First for ten years, he sold out of the business and later started his own company Myoforce which is the brand responsible for Versus.
The Versus is based on the principle of suspension training. With the system the user can move in space and will orient their body. The system involves a set of handles which are hanging on a very strong pulley system. This pulley system means that user can move each arm one at a time, rather than simply doing a single hanging motion. This differentiates it from other forms of suspension training.
Advantages Of The Versus Training System
One of the key advantages of the Versus training system is that the pulley system allows two people to use the Versus at the same time. This enables it to pit two peoples strength and force against one another. As one person pulls in one direction, the other person is forced to pull in the other. The more force that one person applies, the harder the other person works. Conversely if one person applies little force, then the other person needs to apply a countervailing force to match. This creates variable resistance training. The advantage of variable resistance training is that your body is forced to adapt to the level of stimulus.
For Training Partners
When you train with a partner your chances of blowing off the workout or dogging it is much less. Tell me this — are you going to let your training partner beat you? I don’t think so. Not if you are a competitor. You will not believe how much harder you will train with Versus while having a great time. You can not dog it by just going through the motions anymore when using Versus. You will push yourself to new levels. Guaranteed. – from the makers of Myoforce Versus
By having two people use the same piece of equipment the element of competition is added into the training. This forces the users to push themselves harder than they otherwise would. The benefits of competition that can be experienced with other sports are not typically available with standard weight training and exercise equipment. With the Versus the benefits and fun of competition are an intrinsic part of the design. In addition to using the versus with a partner the system can also be used for single person training.
Another of the key principles of the Versus training is the idea of activation before participation. This means that you are recruiting as many of the muscle fibers as possible before you begin the exercise. Another benefit that the Versus has over traditional exercise equipment is that corrects any imbalances in the body. A machine is typically on a fixed range of motion. Therefore it is unable to adapt to any of these types of imbalances. Because the versus system uses a pulley those imbalances show themselves and the body is forced to correct those imbalances while the exercise is being executed.
Another remarkable feature of the Myoforce Versus is the ability to perform a wide range of exercises with a single piece of equipment. Using the Myoforce Versus you can do exercises including presses, lunges, squats and curls. The pulley system allows you to execute a full range of motion for each of these exercises.
The Myoforce is a deceptively simple looking piece of equipment. It provides an amazingly versatile range of workouts and will push even seasoned athletes. One of the best features of the Myoforce Versus is the competitive aspect. Working the Versus with a partner adds a fun element as you push yourself to out do the other person. There is also no other piece of equipment that can develop core strength as quickly and as effectively as the Versus. If you are looking to correct imbalances in your body and improve core strength while getting a workout that will kick your butt, then the Myoforce Versus is hard to beat.
For more info and to compare suspension trainer models, check out http://www.thebestsuspensiontrainers.com