How To Get More Clients 15
A great way to get more clients to your bootcamps is to utilize something that the elementary schools have the kids bring home
These are called “Friday Folders” in our kids school. They typically have the kids homework, school announcements and
any other relevant school info. The kids bring these Friday Folders home with them on Fridays.
As a father/bootcamp owner who is always on the lookout for marketing opportunities, I wondered if the schools would be open to
a win-win. Schools are always looking for ways to make money. I’m always looking for ways to reach my potential bootcamp customers. Parents make up my typical client so what I’m about to share may be a perfect fit for you.
I wondered if the schools would be open to my advertising my bootcamp business by placing a professional flyer and/or a business card in the Friday Folder. I would be willing to pay a fee to the school to allow me to do this each month. In return I could send my bootcamp flyer and/or business card directly to the parent each week.
There are 587 kids in our elementary school according to the local data. These Friday Folders are the first thing that get opened in my house each Friday. And everything gets looked at closely. These things are treated with extra care. The kids have to guard these folders with their lives and bring them
back to school on Monday to prepare for the following Friday.
NAME YOUR PRICE
I called my schools PTO (Parent Teacher Organization) contact and ran my idea by her. She sat there in stunned silence as I suggested my idea.
foot and quickly SHUT THE HECK UP!)
“How much would you be willing to pay each month?”, she asked. “$20 bucks”, I grandly responded in a way that made it sound like $1000. NOTE – In my experience, you will not be dealing with a negotiating expert so you can probably name your price.
HOW TO GET MORE BOOTCAMP CLIENTS
I then suggested that they accept a limited number of flyers for restaurants, dry cleaners, and anything else that parents might be interested in. I say limited number because, maybe I’m wrong, I doubt that you’d want an unlimited number of ads falling out of these Friday Folders.
So if 6-8 local businesses take advantage, the schools might be able to bring in $120-$200 bucks a month or more for NO EXTRA work. And I get in front of 587 kids parents. In our elementary schools, volunteers are stuffing those folders with the materials – I know because my wife is a volunteer so it wouldn’t create an extra strain on the school manpower.
Let me know if you try this and what type of result you get.
Leave your comments or questions below and I’d be happy to answer as best I can.
Over the years I have collected my share of bootcamp workout ideas.
I have saved my favorites and I am constantly adding to my collection. 90% of the time, I plan my bootcamp workouts using these ideas that I have collected.
What’s great about that, is that it means that I can pull together my workouts
in minutes. It saves me literally hours each day. I used to get so frustrated trying to come up with new, fresh and fun workouts so that my campers wouldn’t get bored.
If you want to make your life easier, run your bootcamp classes – DON’T LET THEM
Don’t spend hours and days trying to reinvent the wheel when you can
simply pick up proven fitness games that have already been used successfully by a
bootcamp veteran. Most people KNOW that they should be doing this,that it would save them time & reduce their stress – but for whatever reason, they DON’T take action and get it done.
My boot camp expert friend Leon Melnicenko (the one who brought you Unique Bootcamp Workouts)
has come up with an awesome NEW resource for you which will be a solution to this problem. He’s put together 25 of his incredibly, creative team games in a brand new resource. Now you can “steal” his ideas – they are like nothing you or your campers have ever seen before!
PS Grab Epic Bootcamp Games Vol 2 => click here
Have You Held A Nutrition Challenge Yet?
Want to keep your group motivated and “unified” during the holiday season?
If you haven’t done it lately (or ever), you should consider having a
nutritional challenge for your bootcampers. Below is my blueprint
that I’ve used numerous times to hold nutrition challenges for my bootcamp.
The holiday season is a GREAT time of year to do this because that’s when
people tend to pack on the pounds.
They’re more likely to attend your bootcamp and invite friends to come with
them and join if you give them an extra reason to attend
(like a nutritional/weight loss challenge).
I used a 3 pronged approach in my bootcamp. We used before and after photos,
weekly weigh ins and fitness challenges. If your group has been together for
a while, my guess is that they will welcome something new and exciting. If you
offer prize money, then that will seal the deal because everyone is looking
for extra cash during the holidays. Right?
Below are the details of our last nutritional challenge and the actual email that I sent out to my group. Feel free to use it and change it up however you like. This is a PROVEN way to generate new interest in your bootcamp and has been very successful for me and my business.:
ACTUAL eMAIL THAT I SENT OUT
It’s been a little while since we had a nutrition challenge. Time to jump back on
that wagon! If you’re new to the gym, this is a great opportunity to get started
with a healthier diet with a bunch of other people to support your efforts. If
you’ve been around for a while, you probably know the drill. Read on though, because
we’re doing a couple things a little bit differently this time!
• Duration: Monday, March 7th – Saturday, April 2nd (a mere 27 days!)
• Entry Fee: $20 to fund the prize pool.
• Prizes: Winner receives prize pool AND a professional photo shoot with Austin
top photographer, Brian Fitzsimmons (http://www.brianfitzsimmons.com) $150 value!
How To Enter
On Monday, March 7th, at 5:45am we’ll be having a challenge launch event! You need
to attend this event to enter the challenge.
Come ready to:
• Fork over $20 for the prize pool
• Pose for ‘before’ pictures (details below.)
• Complete performance benchmarks (details below.)
• Weigh in (this will be kept confidential — you may opt not to weigh in, but it
may negatively impact the benchmark portion of your score, as we are taking into account
change in performance relative to change in body weight.)
After the event you must also:
• Keep an online or offline written food log that must be turned in at completion of
challenge. I prefer people to use LoseIt.com. It’s free and I’ve been using it forever.
• Join the Facebook FullForceFitness Group page to ask questions, share food logs,
recipes, issues, etc.
On Saturday, April 2nd we will kick off the return of our FREE Saturday Workouts at 8AM and
we’ll be having an end of challenge extravaganza to weigh-out / benchmark / after-picture all
What To Eat
I advocate eating real, unprocessed, whole foods. I suggest that you eliminate refined
carbohydrates, most importantly sugars. Base your diet on garden vegetables, especially
greens, lean meats, eggs, nuts and seeds, little starch, and no sugar. You may have heard
me talk about something called “SuperFit SuperFast Nutrition” — you’ll become a lot more familiar with
this during the challenge!
Everyone’s starting from somewhere different with this, so each of you will choose a goal
that seems reasonable and achievable for you.
• Robb Wolf’s Paleo Basics
• Scott York’s SuperFitSuperFast Nutrition (I refer to it as The Bootcamp Diet)
Before and After Pictures
• Participants must have 3 ‘before’ pictures taken by Scott or KJ at the gym: front view,
side view and back view. Men are in shorts; women are in shorts and sports bra/bikini top.
• To be eligible to win, participants must have 3 ‘after’ pictures taken by Scott or KJ
at the gym. Same views / attire as ‘before’ pics.
• Pictures will remain private for the duration of the contest.
• Once the contest is over, I would very much like to use before / after photos of willing
participants to help persuade future clients to clean up their diet! We will ask about your
preferences on this at the beginning and again at the end of the contest — we hope you’ll help us out!
• Participants must complete the following metabolic conditioning (metcon) benchmark at the
beginning of the challenge — 21, 15, 9 reps for time: medicine ball front squats (14#) and burpees.
• To be eligible to win, participants must repeat the metcon benchmark at the end of the challenge.
• Benchmarks must be witnessed by either Scott or KJ or someone they have directly deputized!
Results? The winner won $240 – 12 people took part in the challenge during the 545am bootcamp class. She lost 11lbs and the runner up lost 10 1/2 pounds. It was close. The pictures told the real story and helped us choose the overall winner.
Let me know if you have any comments or suggestions on what has worked for you. Others would love to benefit from your experience. It’s a wonderful experience to be able to get a group of people motivated and working together towards a common goal.