Right now, while your back is turned there’s a mysterious Brazilian lady making $300,000+ A MONTH with YouTube videos.
And from what my sources tell me, that could be actually closer to $600,000 A MONTH. For the purpose of this article, though we’ll go with the more conservative figure of $300,000 a month. She has over 1 million subscribers and 1.5 BILLION video views. Her videos are targeted at children and each video is typically only a few minutes long. YouTube is one of her best friends.
Right now, 3 little boys are adding thousands to their bank accounts due to their YouTube channel, book sales, and shirt sales. Right now, Mike Chang of 6 Pack Shortcuts is visiting the Google Headquarters due to the incredible success of his fitness business which he can thank YouTube for.
Video YouTube is one of the top 3 search engines online, is owned by Google (the number 1 search engine online) and can be your fitness businesses best friend. It is underused by many fitness pros and fantastically profitable for those that do use it correctly.
Many fitness pros, whether they be coaches teaching strength and conditioning, instructors running fitness bootcamps, yoga teachers, hockey coaches, etc. don’t use video in their business simply because they don’t know how to get started or they haven’t seen any results so they gave up. Truth be told, It isn’t that difficult these days with smart phones fully capable of shooting high quality, high definition “robot videos”. I call them “robot videos” because when you make the videos correctly, they are like little robots that work for you 24 hours a day, 7 days a week. They help your website rank high in the search engines, which helps potential customers find you and your business offering. They make you money like they do the Brazilian lady, the 3 little boys and Mike Chang – just to name a few. They position you as the expert. They can go viral and bring in an insane amount of publicity for your fitness message. And if you’re a serious fitness pro, you probably want to help as many out of shape and unhealthy people as possible.
Plus maybe you’re saving up your money for your dream property in Estepona, Spain like my buddy Leon Melnicenko is. Me? I want my own private island like Sir Richard Branson.
Don’t worry, Leon, I’ll stay in touch.
As mentioned, your videos always have the chance to go viral, which will bring you tons of traffic. It doesn’t take long to rise into the top 5 rankings for your search term – I can usually get there in one day which has helped my fitness boot camp tremendously over the years. I’ve had the media contact me, clients find me and fitness related opportunities such as speaking engagements occur due to YouTube videos.
I still write articles and do blog posts but I have much more success with video. That’s why I run 5 different YouTube channels and am involved with several others in a behind the scenes role.
A few years ago, I created a product (a membership site) teaching other fitness professionals everything that I knew about easily creating videos and uploading them to YouTube. The product was called “Fitness Video Profits” and it had a one time fee to join. If you joined that membership site, good for you, you’re still a member, the info is still there to review but, alas, some of it has become outdated. The internet changes so fast.
I’m a bigger believer of video now more than ever and have seen countless unknowns become very well known and very wealthy in the time since I released Fitness Video Profits. Whatever you do, do not think that creating videos has to be difficult. You can create a live action video using your mobile phone or digital camera, or if you prefer, a webcam.
Using a tool such as Camtasia (which I use for my screencasts) or Camstudio (free) you can capture the screen and easily make useful videos for your customers – just like I’ve been doing for you guys for years. These are very effective types of videos because people can see what they are buying or what they need to do.
Promotional videos can be created by Windows Movie Maker, which is installed on most Windows XP and above computers or on a website such as Jing or Animoto. These websites create some fantastic videos which you can use as advertisements.
Your video needs to be concise, to the point and entertaining. You want your viewers to see your video, learn something useful and then, hopefully want to know more. Before you start submitting your videos to YouTube, you need to know which keywords to use as tags, which keywords and phrases pay the best, and what free tool to use to determine all of this. This means doing some keyword research. Sound hard? It’s not.
You can set up a Google Alert for your video name and you will be surprised to see how far a single video will get you. So long as you have put your URL in the description and in the video itself, then you will get a good amount of traffic from this.
Video marketing is here to stay as a very powerful and effective method of getting traffic to your fitness business. It is still tremendously underused because the internet marketing gurus whom you may follow don’t know how to use it and, pardon my language, suck at it. Check out some top marketing gurus on youtube – the ones who sell internet marketing related products and you’ll find low subscribers, low video views and hardly any recent activity. That’s why you haven’t heard much about it because they don’t know how to use it themselves.
But fitness, music, cooking, entertainment and more are the perfect vehicles for using YouTube. I plan on relaunching Fitness Video Profits to just you here on Fitness Workout Ideas and to my email lists in the next week or so. Because you’re a valued and loyal reader, you’ll get the best possible deal. Stay tuned!